Types of Commercial Modeling

Product Modeling

In product modeling a photograph is being generated to sell a product and the model is used to show how the product is used. The model may also be used to convey an image about a product. The physical requirements and look for commercial product modeling can vary a great deal. It all depends on the story or image the company is trying to sell. This is where character models are used.

Lifestyle Modeling

Models are used in photos showing a period of life or doing something in life. The models are used to act out some concept or idea of life. The physical requirements, age, size, etc. can vary greatly. Attractive people are usually used.

Corporate Modeling

Corporate modeling is like lifestyle modeling but will have a business theme.

Product Demo

In smaller markets this seems to be a favorite area to start models. Models stand in front of, or in a store or mall, and hand out free samples of something. This is a good way to build confidence around people.

Trade Show Modeling

When trade shows come to town some exhibitors may hire models to hand out literature at their booths.